The latest report from Canalys indicates that the launch of the iPhone 8 led to a 40 percent increase in iPhone sales in China. The numbers from the analytics firm point to Apple shipping 11 million iPhones in China in Q3 2017, up from 8 million units in the same quarter the previous year.
Despite the increase in shipments and the upcoming launch of the iPhone X, analyst Mo Jio says that sales of iPhone X could once again decline in China. This is because the high price and limited supply of the handset are acting as a roadblock and driving away many potential customers.
“Apple’s growth this quarter is only temporary. The high sell-in caters to the pent-up demand of iPhone upgraders in the absence of the iPhone X. Price cuts on earlier models after announcing the iPhone 8 have also helped. However, Apple is unlikely to sustain this growth in Q4,” said Canalys Research Analyst Mo Jia.
Nonetheless, the rise in shipments in Q3 2017 led Apple to break its declining streak in the country. The company had seen a steady drop in iPhone sales in China over the last six quarters.
Huawei continued its dominance in China and shipped over 22 million smartphones in Q3 2017. Oppo and Vivo followed suit and shipped over 21 million and 20 million smartphones. In terms of market share, Huawei occupied 19 percent of the market followed by Oppo and Vivo at 18 percent and 17 percent, respectively. Xiaomi saw a meteoric rise in its sales thanks to its retail expansion. This should allow the company to further compete against Oppo and Vivo in Q4 2017.
Overall, the Chinese smartphone market contracted by 5 percent as smartphone shipments declined to 119 million units.[Via Canalys]