A rumor recently suggested that Apple was working on one of its largest acquisitions to date, suggesting the company was ready to acquire the music recognition service Shazam very soon.
At the time it was suggested that a deal was already finalized, and that an announcement could be made before the end of the year. Or even as soon as this week. And now that time has come. Apple today officially announced that it has acquired the music recognition platform Shazam. And while it is expected that this deal was particularly huge, even in terms of the $3 billion that Apple forked over for its acquisition of Beats all those years ago, neither company has divulged any financial information.
Apple confirmed the acquisition in a statement to BuzzFeed News, along with other publications:
“We are thrilled that Shazam and its talented team will be joining Apple,” Apple spokesperson Tom Neumayr said in a statement to BuzzFeed News. “Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms.
Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users,” Neumayr continued. “We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
For those who have not heard of or used Shazam, it is a service that can identify a musical track as it is playing. This makes it particularly easy to identify a song that’s playing on the radio or in a public space, but you can’t quite nail down the name of the song or artist. Shazam not only identifies the artist and other details, but the Shazam app can also integrate with Apple Music and Spotify, making it easy to quickly add that identified track to a specific playlist. Both streaming music platforms also offer a Shazam playlist for an easy way to keep track of what you’ve discovered using the app.
Shazam isn’t a stranger to Apple at all, either. The service works with Apple’s digital personal assistant, Siri. While a song is playing, you can ask Siri to identify the song. When the assistant does, the details are provided by Shazam.
At the time, Apple is not divulging what its plans are for Shazam, but we might not have long to wait to find out once the deal is finalized.[via BuzzFeed News]