Apple, and the company’s CEO, Tim Cook, are celebrating this year’s International Women’s Day in a variety of different ways.
Cook, who, like many others, takes to Twitter to offer up a quick statement of support for different topics, posted on the social network today to honor International Women’s Day. In his tweet, Cook utilized a quote from Pakistani activist focused on improving female education, Malala Yousafzai:
“There are two powers in the world; one is the sword and the other is the pen. There is a third power stronger than both, that of women.” — Malala
Thank you to all of the inspiring women I work with at Apple, and to every woman who fights for equality. #InternationalWomensDay
— Tim Cook (@tim_cook) March 8, 2018
Meanwhile, Apple is celebrating the recognition of women across the globe by promoting a range of content within the iTunes Store, including new music, movies, TV shows, books, and podcasts. In each of the categories, there is a quick link to lists of content that was created by women, or focuses on women in some way or another. In the movies section, Apple is promoting women like Tiffany Haddish, Greta Gerwig, and others.
That’s not all, though. Apple is also celebrating International Women’s Day by offering up an Activity Challenge for Apple Watch owners — they’ll just need to double their Activity Rings to earn some animated stickers. The company is also hosting a recruiting event in its Marché Saint-Germain Apple Store in France tonight, and over in Singapore the company has been hosting Today at Apple in-store sessions celebrating local women who inspire communities.
Last year, Apple celebrated International Women’s Day with content in the iTunes Store, similar to this year, but it’s good to see the company offering up other options, too, especially bringing attention to women in communities who work to strengthen those places.