Jony Ive Talks about Steve Jobs, Secrecy around His Work, and More in New Interview

Vogue has published a new interview of Apple’s design guru Jony Ivy who sat down with model and actress Naomi Campbell for the interview at the Apple Park Campus.

The interview discusses a wide range of topic including Ive’s childhood, his relationship with Steve Jobs, the secrecy around his job, and more.

On his equation with Jobs, Ive says that both of them looked at the world in the same way wherein they’d struggle to understand things and argue about it in their own heads. They started working together in 1997 and since then, Ive’s appreciation for Jobs has only grown.

The design chief of Apple says that the way Jobs thought was incredibly liberating and that he always supported him.

The interview also gives a rare insight of just how involved Ive is in the process of manufacturing iPhones as well. He does not just create a design and then passes it on to someone to make it.

Jony: One of the key characteristics of how we work is that we’re very involved in how you make some-thing: you can’t just design in abstract and then tell someone else to make it. You know that from the fashion designers whose work you love: they are there for every step. I’ve stayed for months in places where we make products. I don’t know how you can be an effective designer and not do that.

On his secretive nature regarding his work and designs, Ive says that he does not really see it as being secretive. If he is working on something and it is not finished, he does not want to show it to anybody.

I don’t really see it as being secretive – if I’m working on something and it’s not finished, I don’t want to show somebody! One of the defining things about the nature of ideas is just how fragile they are: when you’re not sure whether some-thing is going to work, the idea is vulnerable. Part of protecting the idea is to be careful about who you show it to; premature criticism can shut something down that perhaps deserves more of a chance.

There’s one really interesting question in the interview as well. Campbell asks Jony what he looks for in a new team member before hiring them. To his, Ive says that the main thing is how they see the world.

The main thing is how they see the world. Ultimately, Steve’s legacy is a set of values and, I think, the belief in trying. Often the quietest voices are the easiest to overlook, but he was brilliant at lis-ten-ing as well as leading and speaking. A lot of com-munication is listening – not just lis-ten-ing to figure out what you want to say in response.

The full interview is well worth a read so make sure to hit the source link below.

[Via Vogue]