Facebook is now looking at the possibility of offering a paid ad-free subscription option to its users. Facebook’s COO Sheryl Sandberg had first made the comments after the Cambridge Analytica saying that if users wanted an ad-free Facebook, they’d have to pay for it.
The comments were made less than a month ago, though at that point in time, there was no indication that the company was seriously considering this option. However, as the Cambridge Analytica incident has gone from bad to worse for the social networking giant, the option of offering a subscription-based ad-free Facebook to its users has gained internal momentum.
The Bloomberg report does say that the plan is still in infancy and Facebook might not go ahead with it. It states that CEO Mark Zuckerberg has considered such an option for a very long time.
The company has studied such an option in the past, but now there’s more internal momentum to pursue it in light of Facebook’s recent privacy data scandal, the people said. The plans aren’t solid and may not go forward, according to the people, who asked not to be identified because the discussions are private. Facebook declined to comment on the possibility of a subscription-based ad-free service.
With the whole Cambridge Analytica incident putting a renowned focus on privacy, it might just be the right time for Facebook to launch a subscription option as many consumers would be willing to pay for the social networking service right now.
However, over time, I don’t think most consumers would be willing to continue with the subscription if Facebook does not end up offering them something extra. Expecting users to pay for Facebook just for an ad-free experience might entice users for a short while, but for the long run, Facebook will have to go above and beyond offering an ad-free experience to get users to subscribers around.[Via Bloomberg]