Instagram Introduces IGTV for Long-Form ‘Vertical Format’ Video

One-handed use of a smartphone is an important aspect, it’s one of the reasons manufacturers are whittling down bezels — so they can offer more screen real estate in a device that’s still easy to hold in one hand.

Instagram, which is owned by Facebook, has just introduced a brand new initiative for “vertical format video”, which means it’ll be presented in portrait mode rather than landscape, called IGTV. This has been in the works for quite some time, and it arrives five years after Instagram officially welcomed video onto the platform.

“Five years after the launch of video on Instagram, we are excited to introduce IGTV which brings audiences closer to the creators they love. We are re-envisioning mobile video with a new standalone surface that features longer videos and easy discoverability through channels, all in a vertical format that sits upright, in the palm of your hand.”

Instagram held an event in San Francisco, California, to unveil the new standalone app. Here are the three major pillars of the new long-form video app:

  • Mobile first: IGTV is built for how you actually use your phone: vertical and full screen.
  • Simple and intuitive: It starts playing as soon as you open the app. You don’t have to search or browse to get started, and it’s easy to multitask.
  • Curated: IGTV is focused on the creators you love most and already follow on Instagram.

Instagram also takes up some space on their official website unveiling the new IGTV on how this impacts businesses, as it leverages its huge user base.

“Longer vertical video on Instagram makes it even easier to get closer to your audience and be discovered by new people.”

Instagram also touts that it now has 1 billion users, which is huge.

Our Take

Long-form vertical video! Here we are. I hate watching movie trailers in vertical format (thanks, Netflix!), and even considering long-form videos in the portrait format sounds awful.

How do you feel about it?

[via Instagram]