Apple’s Releases Funny New ‘Memory’ iPhone X Ad Highlighting Face ID

iPhone X Lock screen Face ID Locked

Apple has released a new iPhone X ad titled “Memory” highlighting Face ID. The 1 minute 39 seconds ad shows how Face ID is a better alternative to Touch ID and has a funny undertone to it.

The ad starts with a gameshow-like setup, with the host asking the contestant the final question which is to remember the online banking password they created this morning.

The contestant struggles to remember the password before he takes out his iPhone X and logs into the banking site after verifying his identity using Face ID. Apart from using Face ID for unlocking the phone, it is also used on the iPhone X for logging into third-party apps and services.

Remembering your password doesn’t have to feel like a memory challenge. With Face ID on iPhone X, your face is your password.

Apple has previously also released many ads highlighting Face ID on the iPhone X. Other ads surrounding the handset have highlighted Animoji, Apple Pay, and its camera performance.

What do you think about Face ID on the iPhone X? What improvements will you like to see Apple make in its next iteration with the 2018 iPhones?