Samsung’s Latest Ad Makes Fun of iPhone X’s Slower LTE Speeds, Genius Bar

Samsung is back at it again. The company has released a new ad where it is mocking Apple’s latest iPhone — the iPhone X — for its slow LTE download speeds when compared to the Galaxy S9, its latest flagship handset.

The ad shows an ‘ingenius’ at an Apple Store attending a customer who says the iPhone X does not have the fastest LTE speeds. The ‘ingenius’ then says that it is faster than the iPhone 8 to which the eager customer replies “but the download speeds aren’t faster than the Galaxy S9. But I thought it was the “smartphone of the future?” This leaves the ingenius speechless as he only mutters an ‘ummm’.

While the ad does mock the iPhone X for its slower LTE speeds, I must say that the ad has been done very well by Samsung. The Galaxy S9 boasts of an LTE modem that is theoretically capable of reaching download speeds of 1.2Gbps. The iPhone X, on the other hand, is limited to a maximum LTE download speed of 600Mbps. While the iPhone variants featuring a Qualcomm baseband are capable of reaching download speeds of up to 1 gigabit, the functionality is disabled by Apple to ensure its performance is similar to the Intel modem which tops out at 600Mbps.

Tests conducted by Ookla’s Speedtest also show the Galaxy S9’s LTE speed to be 37 percent than the iPhone X as boasted by Samsung before.

Samsung’s flagship handsets have always offered better LTE performance than iPhones and it is unlikely that this will change anytime soon. For the 2018 iPhones, we will see Apple offer gigabit LTE speeds as Intel has now also started mass manufacturing its first gigabit LTE modem.

Are you miffed by the fact that your iPhone X’s LTE performance is slower than the Galaxy S9?