DisplayMate Rates iPhone XS Max Display as ‘Best Ever’ Smartphone Display

iPhone XS Max Review

DisplayMate is one of the leading publications when it comes to reviewing and rating smartphone displays, and now it has weighed in with Apple’s newest, and biggest smartphone.

The iPhone XS Max, simply put, is the “best ever” when it comes to smartphone displays. Of course, this is a growing trend for Apple and Samsung devices across the board, with the iPhone X setting a high bar last year, which was replaced by the Galaxy Note 9 earlier this year, and now ultimately the bar has been set even higher by the iPhone XS Max.

“Apple has continued to raise the on-screen Absolute Picture Quality and Absolute Color Accuracy of their displays by implementing Precision Factory Display Calibration, moving the overall iPhone XS Max display performance up to Record Setting Outstanding levels, and setting many new Display Performance Records, including Absolute Color Accuracy at a very impressive 0.8 JNCD that is Visually Indistinguishable From Perfect, and almost certainly considerably better than your existing Smartphone, 4K UHD TV, Tablet, Laptop and computer monitor. The iPhone XS Max also has a Record High Full Screen Brightness for OLED Smartphones of 660 nits, considerably brighter than most OLED and LCD Smartphones.”

The iPhone XS Max earned DisplayMate’s highest Absolute Color Accuracy award, making the colors there indistinguishable from perfect. The device’s display has the highest fullscreen brightness for smartphones equipped with OLED displays, the lowest screen reflectance, the highest contrast ratio, and much more.

Here are just a few of the major bullet points:

  • A state-of-the-art OLED display that is manufactured on a flexible plastic substrate. While the OLED display itself is flexible, the screen remains rigid under an outer hard cover glass.
  • A Full Screen design with a large 6.5 inch OLED display that fills almost the entire front face of the iPhone XS Max from edge-to-edge, providing a significantly larger display for the same phone size.
  • A new display form factor with a taller height to width Aspect Ratio of 19.5 : 9 = 2.17, which is 22% larger than the 16 : 9 = 1.78 on most Smartphones (and widescreen TVs) because the display now has the same overall shape as the entire phone. It is taller in Portrait mode and wider in Landscape mode.
  • A Record High 100% APL Full Screen Brightness for OLED Smartphones of 660 nits, which improves screen visibility in high Ambient Light. On its Home Screen the iPhone XS Max produces an impressively bright 725 nits.
  • Very High Absolute Color Accuracy (0.8 JNCD), which is Visually Indistinguishable From Perfect, and almost certainly considerably better than your existing Smartphone, UHD TV, Tablet, Laptop, and computer monitor.

This is solid news for Apple, and especially for owners of the iPhone XS Max who were hoping the bigger display would mean the best possible viewing experience. And that appears to be the case, to say the least. Couple this with the news that the iPhone XS Max is selling like hot cakes for the company, and it’s a good week for the company and its newest –and biggest– smartphone.

If you picked up the iPhone XS Max, are you happy with the display so far?

Our Take

This might be a nit-picky, but DisplayMate has had a lot of “Best Ever” smartphone displays in the last couple years or so. Maybe they should think about changing the award to “Best So Far”, because this is obviously a category that’s going to see Samsung and Apple handing off the title every year. And, hey, maybe one day we’ll get Google a winner’s cap one year.

[via DisplayMate]