Uber Announces Its Own Rewards Program For Riders to Earn Ride Upgrades and More


Ride-hailing services like Lyft and Uber are starting to give back to its riders, with both companies announcing new rewards programs.

Uber’s rewards program was officially announced on Wednesday, and, at the time of publication, has a waiting list for those interested in the program to sign up. Uber Rewards is launching in nine cities to start (Miami, FL; New Jersey; Denver, CO; Tampa, FL; New York, NY; Washington, DC; Philadelphia, PA; Atlanta, GA; and San Diego, CA.).

There is actually quite a bit going on with Uber’s rewards program, including several different tiers that offer up different perks to riders who reach them. There are four membership levels: Blue, Gold, Platinum, and Diamond. Riders will see their various perks improve as they climb the tiers. You’ll need to use the service, either Uber or Uber Eats, to earn points to rank up:

“Once you’re in the program, you’ll start earning one point for every eligible dollar spent on UberPool and Uber Eats orders; two points for UberX, UberXL, Select, and WAV; and three points for Black and Black SUV. Once you earn 500 points, you’ll advance from Blue to Gold. At 2,500 points you’ll advance to Platinum. And at 7,500 points, you’ll advance to Diamond. Earnings periods are 6 months long, and are tied to the date you signed up to join the program. When you unlock a tier, you have that tier for the remaining earnings period, and next 6 months.”

Opting into the rewards program will net you an instant $5 in Uber Cash, which you can use on Uber or Uber Eats, for every 500 points you earn — at every membership level. Reaching Gold membership means you’ll be able to use flexible cancellations, which means if you cancel a ride and rebook with an eligible Uber trip within 15 minutes, the refund fee will be returned to you. This tier also features faster “priority support” from “experienced support agents”.

Platinum members will see the standard Gold rewards, but also gain price protection for a route, and they will also get priority pickups. And, finally, there’s the Diamond tier, which will see members get the same benefits they’d get from Gold, Platnium, and Blue, but also 24/7 customer service coverage from Uber’s “most experienced customer support agents”.

Free “surprise upgrades” are also a perk:

“You’ll also get complimentary surprise upgrades from UberX to premium products like Uber Black at no extra cost, and a special “UberX Diamond” option you’ll see in your app that gives you access to highly-rated drivers. Finally, Diamond members receive no delivery fee on three Uber Eats orders every six months.”

Uber says the rewards program will be rolling out to all riders over the next few months. Pricing hasn’t changed, either. You can sign up for the waitlist through the source link below. Uber is also retroactively tallying your past six months of Uber and Uber Eats usage, which will be counted towards the rewards program:

” And to kick things off, for every eligible dollar you spent on Uber and Uber Eats in the six months prior to joining Uber Rewards are counted towards your membership level when the program becomes available to you. That means you might just automatically unlock Gold, Platinum or Diamond!”

That was a pretty quick response to Lyft’s own rewards program, which that ride-hailing service just announced this week and launches next month. Meanwhile, Waymo is launching its own driverless ride-hailing service in Phoenix, Arizona, next month as well, with prices that are reportedly competitive with Lyft and Uber.

Do you plan on signing up for Uber’s rewards program?

[via Uber]