In February of 2018, it was reported that Apple had 1.3 billion active devices around the world.
Fast forward to present day, hot on the heels of Apple announcing its first 2019 fiscal quarter earnings, and the company has revealed that number has gone up. There aren’t an additional billion devices out there or anything, but, according to the company’s CEO, Tim Cook, Apple now has 1.4 billion active devices scattered across the globe.
For those curious, Apple counts the iPhone, the Apple Watch, iPad, Apple TV, iPod touch, and the Mac family as all devices that count towards that number. As far as the iPhone alone is concerned? Cook says there were 900 million active worldwide by the end of 2018.
Perhaps then it should not be a surprise that while the iPhone is starting to struggle in the regular sales department (even though it’s still selling millions of units on a quarterly basis), that the company’s services division is doing so well for itself. Earlier today Apple confirmed that Wearables and Accessories both reached all-time highs with this latest quarterly report.
And Apple does have at least one plan in motion to help boost iPhone sales on an international level, specifically in some markets that are hit hardest by currency fluctuations. The company confirmed today that it will be reevaluating iPhone prices in those markets, and will be dropping prices along the way to try and reinvigorate sales.