Is Apple Once Again Focusing on Pro Customers?

Apple has been widely criticized over the last few years that it has ended up focusing too much on regular customers and has forgotten about prosumers — the ones that have helped the company in becoming what it is today. However, after the iMac Pro, Mac Pro, and the rumored 16-inch MacBook Pro, it is clear that Apple is once again focusing on pro customers.

The iMac Pro was the first to launch from Apple almost two years ago. In many ways, it was a stop-gap solution until the company got around to announcing the Mac Pro along with the equally excellent 6K Pro Display XDR. After all, Apple accepted that it had put itself into a corner with the 2013 Mac Pro’s trashcan design and needed time to rethink it.

Despite being outrageously priced, the new Mac Pro is going to make a lot of pro users happy. It offers everything they could have asked for —  a design that allows for future expansion, immense horsepower, and oodles of RAM, storage, and connectivity options. Many users are going to crib about the price of the Mac Pro but they need to realize that they are not the target audience for the machine. There’s the iMac Pro or even the iMac for that.

Then, there’s the MacBook Pro lineup. While it continues to lack USB-A ports and still features the unreliable Butterfly keyboard, the MacBook Pro lineup now packs enough horsepower that truly makes it a portable mobile workstation for many. Apple first started offering a 6-core processor inside the 15-inch MacBook Pro with the 2018 refresh. However, that lineup was plagued with thermal issues despite the company rolling out a firmware update to improve thermal performance.

With the surprise 2019 MacBook Pro refresh, Apple has not only fixed the thermal issues plaguing the 2018 model but also added more horsepower to it. The 15-inch MacBook Pro can now be purchased with a 9th generation 8-core Core i9 processor. Coupled with the improved thermal performance thanks to the use of a better thermal paste, the 15-inch MacBook Pro is now truly a mobile workhorse.

How does the 16-inch MacBook Pro fit into this picture? The 17-inch MacBook Pro was massive but had its own set of users who preferred the big display and power it packed. Apple discontinued it in favor of the 15-inch MacBook Pro but it was a clear step down for many.

With Apple’s focus on prosumers, now is the perfect time for the company to launch a 16-inch MacBook Pro aimed squarely at professionals. The larger chassis of the 16-inch MacBook Pro would offer better thermal headroom which means Apple could use it to pack even faster CPUs and GPUs along with oodles of RAM. The bigger display is also going to be a boon for many who would not mind sacrificing a bit of portability for it. Plus, thanks to smaller chips and bezels surrounding the display, the 16-inch MacBook Pro is not going to be a massively bigger in size compared to the 15-inch variant.

A 16-inch MacBook Pro would also end up completing Apple’s lineup where it would be able to offer products for every kind of customer — whether professional or regular — depending on their needs.

Given the spate of pro hardware launches and announcements from Apple, do you think the company has truly turned its attention to prosumers? Or do you think there’s more it can do?