Google Reportedly Looking to Acquire Fitbit

Fitbit Versa 2

Google’s parent company Alphabet is reportedly looking to acquire Fitbit. The latter has been struggling to stay relevant in the fitness wearable while Google is struggling to make inroads in the smartwatch market.

Before the arrival of the Apple Watch, Fitbit used to dominate the wearable market. However, over the years, the company has lost most of its sheen and failed to launch competitive products. Its most popular product in recent years has been the Fitbit Versa which was a glorified fitness tracker that failed to perform well as a smartwatch. It did recently launched the Fitbit Versa 2 but it has failed to do well. A cheaper version of the Fitbit Versa, the Versa Lite, has also not done well as per expectations.

Google, on the other hand, already has a smartwatch platform — Wear OS. However, the company has failed to develop it properly and none of the Wear OS smartwatches in the market currently are worth buying. They are all slow and suffer from a myriad of issues. In terms of features, they are years behind Apple Watch despite the platform itself launching ahead of it.

The negotiations between Fitbit and Google are still going on and there’s no confirmation that the two would seal the deal.

Our Take

Fitbit has been facing heavy competition from Chinese brands like Xiaomi and Huawei in the fitness band category and it would be in the best interest of the company to sell itself while it is still somewhat relevant. The acquisition would also help Google as could use the IP and Fitbit’s expertise to improve the health tracking aspect of its Wear OS smartwatches. The data that Google would get its hands on would also be invaluable and help the company further.

Even if the acquisition takes place, I don’t see Google and Fitbit working together to overtake Apple Watch anytime soon.

[Via Reuters]