Google Acquires Fitbit for $2.1 Billion; Could Launch its Own Wearable Eventually

Fitbit Versa 2

Just a few days after rumors first broke, Google has announced that it will be acquiring Fitbit for $2.1 billion. The company hopes to improve Wear OS and introduce Google-branded wearables in the market by using the technology it will acquire from Fitbit.

For existing Fitbit users worried about their data, Google is making it clear that it won’t use that data for ad targetting. It will also give all Fitbit users an option to review, move, or delete their data.

Fitbit once dominated the wearable market but over the years, it has lost market share in the low-end to Chinese OEMs and in the high-end to Apple. The Apple Watch launched much later than many of Fitbit’s wearables but the former has surpassed it in terms of fitness tracking and overall user experience. No wonder then that the Apple Watch dominates the market and is the only premium wearable worth buying right now. All Wear OS smartwatches in the market currently feature ancient hardware and are simply not good enough for even daily use.

As for Google, it has failed to make an impact in the wearables market with its Wear OS platform. Launched initially as Android Wear, the platform has primarily been marred by poor chipsets from Qualcomm and lack of development and support from Google which seemed to have abandoned the platform after a few updates.

While Google has made it clear that it intends to launch its own wearable down the line, it remains to be seen if the company will simply slap its sticker on a Fitbit product or work with it to build a new wearable that offers the best of both worlds: Fitbit’s fitness and sleep tracking and the smartness of Wear OS.

[Via Google]