Apple Maps Could Get Editorial Content and Recommendations in the Future

Apple has big plans for its mapping and navigation solution, and the company wants to go right up against Google Maps. After completing the rollout of redesigned Apple Maps in the US and some other markets, the company might be planning to bring editorial content and recommendations to its app.

A job opening that was posted by Apple earlier this week suggests that the company is planning to “build a brand-new content category” for Apple Maps. The Verge was the first to spot the job posting, but the Cupertino-based tech firm was quick to remove the listing. The position was titled ‘Product Manager – Maps, Writer/Editor’ and was based in Culver City, California, which is a common location for Apple’s editorial jobs.

The job listing explained that the position required to build and grow a brand-new content category for the Apple Maps team. The qualifications and requirements part of the job post explained that a suitable candidate should have a curiosity for discovering new places and a passion for telling the world in an engaging manner. They should also have knowledge of food, shopping, and travel trends. An ideal candidate should also have strong editing skills to craft engaging digital content.

Adding editorial content in Apple Maps could revolve around talking about new places to eat, shop, and to travel. It could be quite similar to what the company has already been doing with the App Store and Apple Music. The iPhone maker’s maps app has improved a lot over the past few years, especially since its disastrous launch alongside iOS 6. However, it still lags compared to Google Maps when it comes to points of interest, the number of reviews, and editorial content. However, the company plans on improving on that front.

Our Take

The upcoming Apple Maps feature could highlight new and trending places such as restaurants, food joints, shopping places, malls, museums, and more in major cities. It could work similarly to the Today tab in the App Store and the For You tab in Apple Music. However, we can’t be sure how soon the company would bring this feature to Apple Maps. It could take months and even years for new job listings to convert into actual features to being rolled out.

Apple Maps already has a relatively easier-to-use and good-looking user interface and people have started noticing it. The Cupertino-based company does better editorials than Google, and if Apple Maps gets editorial content, Apple could have a major advantage over Google Maps.

Do you prefer using Apple Maps over Google Maps due to its better UI? Let us know your choice of maps app in the comments section below.

[Via The Verge]