In a memorandum, Apple retail chief Deirdre O’Brien has revealed that the company will attempt to resume business operations in the U.S. The company has informed the employees that retail stores might start reopening from the first half of April. Apple had closed its retail stores outside China until March 27, later they said the stores are “closed until further notice.”
Currently, Apple has closed its retail outlets due to the COVID-19 outbreak. O’Brien has informed employees that the current work from home arrangements will be extended to at least April 5. Apple might consider extending or ending the arrangement by revaluating the situation after April 5th.
Apple is planning to reopen stores in a staged manner. So it might take some time for the Cupertino company to reopen its entire U.S chain. Apple is already working on reopening the stores in Wuhan, the epicenter of Novel COVID-19 breakout. That being said, Apple is still catering to buyers via its online store. Recently the company launched the new MacBook Air and iPad Pro.
The U.S. is one of the worst-hit countries and WHO has warned that it might become the epicenter of COVID-19 pandemic. However, it seems that companies are scuttling to restart their operations and get back on track. Needless to say, the lockdown and restrictions will have a bearing on Apple’s revenue.
On the other hand, health officials have warned that opening up businesses prematurely might lead to a spike in the total number of cases. We hope that Apple takes stock of the situation and resumes retail store operation in a considerate manner.[via Venturebeat]