Apple has been improving the support for its products and services on Microsoft’s Windows platform. The company published its iTunes and iCloud apps on the Microsoft Store. Now, it has released software for Windows to support ProRes RAW and ProRes RAW HQ videos.
A new software tool that was released by Apple earlier today enables playback of ProRes RAW and ProRes RAW HQ videos inside some applications on Windows 10. The software is currently compatible with four Adobe applications: Adobe After Effects, Adobe Media Encoder, Adobe Premiere, and Adobe Premiere Rush.
Right now, the support is in beta form, but we expect the company to roll out stable updates in the coming months. Apple could also release an update that allows ProRes RAW and ProRes RAW HQ video playback in other Windows 10 apps such as the built-in video player. This is the first time Apple has released such a software tool.
If you’re a professional video editor and work with ProRes RAW and ProRes RAW HQ videos, this software release would be a welcome change as it makes playing and editing such files more comfortable on the Windows 10 environment. It appears that the iPhone maker is finally willing to play nice with platforms other than its own.
Apple has been open to making its products and services available to users on other platforms, including Android and Windows. The company launched Apple Music on various platforms, including Android, Android Auto, Chromecast, the web, and Windows 10.
It looks like the Cupertino-based firm has realized that if it wants to increase its customer base even higher, it would have to target customers that don’t use Apple’s platforms. And the support for ProRes RAW videos falls in the same direction.[Source: Apple]