Snapchat was the first one to come up with Stories, but the format and feature has since then been copied by almost every other social media platform. Today, Snapchat is launching Snapchat App Stories that will allow users to show their ephemeral content in other apps too.
Basically, Snapchat saw that other companies were investing resources and time into developing their own Stories clone. So, it has gone ahead and made its own Stories platform available to them. Using Snapchat App Stories, users will be able to post their Snapchat Stories in other apps as well. For example, once you link Triller with your Snapchat account, you will be able to post your Snapchat stories to Triller. Developers and services will have to sign up for Snapchat App Stories to be compatible with it. Right now, only four apps are compatible – Triller, Squad, Hily, and Octi.
Snapchat had first announced App Stories during its Partner Summit last year. Back then, it had demoed the feature with Tinder and Houseparty, though none of the two services currently support App Stories. Unlike Stories in Snapchat that last for 24 hours, app developers will have the option to keep Stories for up to 7 days.
The move will allow Snapchat to ensure that Stories reach a wider userbase. Right now, the company will not be inserting ads in Snapchat Stories on other platforms, though that is definitely on the card. Due to the COVID-19 pandemic, Snapchat has seen an increase in usage among its users.
“We continue to see incredible growth from established apps like Reddit and Spotify and TikTok, and from startups that are really building from the ground up on Snap Kit like Yolo” Schwerin reveals. “People are spending more time at home and less time with friends. We’re seeing increased usage of Snapchat.”
The success of Snapchat App Stories will depend on how quickly other major platforms adopt it. This will also help Snapchat better fight Facebook and Instagram that have eaten into its market share over the last couple of years.[Via TechCrunch]