Results of investment firm Piper Sandler’s semi-annual teen survey “Taking Stock with Teens” points to iPhone ownership being the highest among teens in the United States. As per the survey results, 85% of the surveyed teens already own an iPhone and 88% of them expect to buy an iPhone next. These numbers are an all-time high for the survey.
Only around 8% of the teens responded that they would be buying an Android device instead of an iPhone as their next smartphone. In the same survey last year, 83% of the teens had owned an iPhone and 86% of the respondents said that the iPhone would be their next phone.
The firm survey 5,200 teens living across 41 states in the US with an average age of 16.2 years. The average household income was $65,600 which is on the higher side so the results are a bit skewed here. The survey was conducted from February 17 to March 27. Interestingly, the survey also points to Netflix surpassing YouTube as the number 1 daily video subscription service for teens. Disney+ also made its way into the top 5 list ahead of Apple TV+ and Amazon’s Prime Video.
The survey also included AirPods this time around. Of the 5,200 teens surveyed, 52% owned a set of AirPods, while of the remaining teens who did not own, 18% claimed they plan to purchase them within the next year. As for Apple Watch, 25% of the surveyed teens owned one. The survey notes that there has been an increased interest in “complementary hardware products” for iPhones from Apple.
One of the key reasons behind Apple’s success in the United States is because of the loyalty the brand enjoys among teens in the region. The strong loyalty means that the teens would end up buying more Apple products like the MacBook down the line for their work purposes.[Via Piper Sandler]