The success of the App Store can be attributed to both developers and Apple. While developers flocked to the App Store with high-quality apps and games, Apple did its part over the years by keeping a tight check on the quality of submissions and ensuring all rules and regulations were adhered to. The success means the App Store has become a major cash cow for Apple in recent years, boosted further by the pandemic and the lockdown worldwide.
Previously Apple has taken the flak for enabling personalized ads by default. Starting with iOS 15, you will get prompt asking permission for Personalized Ads. Once selected, the preferences will be applied across all devices linked with the Apple ID. Apple uses a combination of inputs, including your App Store search history, to decide what ad is displayed on apps like News and Stocks App. Furthermore, the data is also used to tailor App Store ads.
Apple could be the subject of an investigation in India for forcing app developers to use its proprietary in-app purchasing system following a complaint from the non-profit “Together We Fight Society”
In another major App Store-related change, Apple has decided to allow “reader” apps to include in-app links and buttons to sign up and manage their account on their website. The move from Apple also leads to the Japan Fair Trade Commission (JFTC) closing its investigation on the App Store over its unfair practices.
South Korea has become the first country in the world to pass a bill that will force Google and Apple to allow third-party payment systems on their respective App Stores. Currently, App developers are forced to use payment systems from Google and Apple for their respective app stores.
App Store sales continue to grow as a new report claims that consumers globally spent $41.5 billion on the App Store in the first half of 2021. As evident from the numbers shared today, consumers spend almost double the money on App Store as compared to Google Play Store.
Apple has settled a class-action lawsuit filed against it by US App Store developers. It has agreed to make some changes to App Store and pay $100 million as a part of the settlement. The company says the changes will “help make the App Store an even better business opportunity for developers” while still keeping the store a safe place to visit and download apps.
Tech Transparency Report Blames Apple for Not Protecting Children against Inappropriate App Store Content
Apple recently ran into problems with its new feature that scans iCloud photos for CSAM. A non-profit watchdog says that Apple has done very little to protect children from adult content on the App Store. The report further adds that the company is not ready to accept the responsibility.
In the recent past, Apple has been taking the flak for forcing developers to implement their payment options. Last year Fortnite integrated its payment system only to be banned from App Store. Now South Korea is on the verge of approving an amendment to its Telecommunications Business Act. The amendment forces Apple and Google to add third-party payment options in their app store. The regulatory is expected to announce a final decision on August 25. Apple has aired concerns on how the new amendment will affect privacy protections on App Store.
Apple has been very clear about not allowing sideloading of apps. Now new internal documents have surfaced as part of Apple. Vs. Epic legal trial. Most interestingly, the documents reveal that Apple’s plans about allowing sideloading of apps persuade users to lock into the ecosystem with the help of gift cards and measures to address issues with the App Store review process.