Apple today announced that first-time subscribers can now receive 3 months free trial of Apple News+. However, the offer is currently available for this Black Friday weekend only.
Best Buy is now offering four months of free Apple News+ for new subscribers. Anyone in the U.S. can avail of this offer by heading over to Best Buy. It is not clear whether the offer is also available for those who had previously subscribed to Apple News+ and canceled the subscription, though it is not.
Apple will be announcing a partnership with Verizon that will see it offer new iPad buyers in the United States free subscription to Apple News+ for six months. The offer will only be available to new Apple News+ subscribers and is not for existing or former users.
The New York Times has announced that it has ended the partnership with Apple News+. The New York Times said that “news organizations struggle to compete with large tech companies for readers’ attention and dollars.” Starting today, The New York times will no longer appear on the Apple News app and all the previous articles will no longer show up.
Apple is trying to pivot Apple News+ to audio. The company has requested permission from a number of publishers on its platform to produce audio versions of their stories. The Cupertino company itself will bear the production costs. It also intends to compensate publishers for their audio content in the same way as it does for their text content on the platform.
Just for this weekend, Apple is offering a three-month trial of Apple News+ to new subscribers in the U.S. and Canada. The service typically comes with a one-month trial period.
Apple News+ was off to a great start when it first launched in March this year garnering over 200k+ subscribers within two days of its launch. However, since then, the service seems to have struggled to gain subscribers after the initial rush.
It has not been that long since Apple officially lifted the curtain on Apple News+, one of the many different subscription services the company announced earlier this year. And while first impressions of the platform from a reader’s perspective were solid enough, it turns out some publishers aren’t too pleased.
In March, Apple officially unveiled Apple News+, a brand new subscription service built upon digital magazine spines (and some digital newspapers). To build that service, Apple needed to acquire the “Netflix of magazines”, Texture. A new report aims to shed some light on just how much that acquisition last year cost Apple.
Last month, Apple rolled out Apple News+ where it aims to offer subscribers an all-you-can-eat subscription to popular magazines and newspapers. Apple is building Apple News+ on its Texture acquisition which offered a similar option to its subscribers.