It appears that online piracy has tagged along with the growing popularity of Apple TV+ despite Apple’s deliberate efforts to take down pirated content.
Sources familiar with Apple’s plans revealed details related to the company’s internal discussion and attitude towards Apple TV+ in detail. Apple reportedly sees Apple TV+ as an independent business unit rather than a way to lure people into the Apple ecosystem.
Ever since Apple launched Apple TV+ in November 2019, it has been offering a one-year free trial of the streaming service to anyone who purchases a new iPhone, iPad, Apple TV, or Mac. Almost 1.5 years later, Apple will finally put an end to this promotion and reduce the free trial period to 3 months starting July 1.
Future of Apple TV+, Netflix and Amazon Prime Video looks bleak as the new laws that are being proposed at the European Union could require streaming services to host at least 30% European content or face a total shut down in the continent.
Subscribers of Apple TV+ will be getting an additional 3 months of free access to the streaming service.
Apple is reportedly planning on adding bonus AR content to selected content on Apple TV+ so as to attract new subscribers.
Apple TV+ users can now subscribe to both Showtime and CBS All Access at $9.99 per month. Users will also get a free 7-day trial and can share the subscription with up to six people via Family Sharing. The offer is only for Apple TV+ subscribers in the US.
A Bloomberg report claims that Apple TV+ surpassed 10 million subscribers in February. It also details that the company is changing its strategy as it is now buying rights to older TV shows and movies for the streaming service.
To keep people entertained while they are stuck at home, Apple has gone ahead and made selected Apple TV+ content completely free to watch for a limited time.
Apple TV+ has garnered rave reviews ever since it was released last November. The streaming service boasts of Originals and Apple had promised to add new shows regularly. In order to promote Apple TV+ the company is offering a free year of subscription for those who purchased new Apple hardware. Despite several reminders, it seems like users are not opting for free Apple TV+ subscription.