In a new ad, Intel has tried to mock Apple for its ‘world’s best processor.’ But instead of showing an Intel processor based laptop, to promote its new 11th-generation chips, the ad shows a person using Apple’s MacBook Pro.
Intel has announced its new business strategy — IDM 2.0 — as a part of which the company will set up Intel Foundry Services and two new chip factories in Arizona. The company will start fabricating chips for other companies as a part of this initiative and wants to become a key player in this field in the United States and Europe. The company will be investing $20 billion as a part of this new business strategy.
It seems like Intel is not done taking potshots at Apple’s M1 just yet. The chipmaker recently roped in “I’m a Mac” actor Justin Long for its new advertisement series. Now Intel has turned up the heat by launching a dedicated website comparing Apple’s M1 chip with Intel.
Intel has released a series of new ads, starring Justin Long, mocking Apple’s latest M1 Macs. In the ads, he compares Intel-based Macs with M1-based Macs, and how they’re are lacking in some aspects.
Intel has launched a new #GoPC ad campaign showing how Intel-based Windows PCs are better than Apple’s M1 Macs. The company has shared some tweets on Twitter taking a potshot at non-Windows PCs.
Apple’s M1 chip has been a wake-up call for Intel whose chips have failed to push the boundary in terms of performance and efficiency over the last few years. The company has now shared some benchmarks comparing its 11th gen Core processors to Apple’s M1 chip showing how its offering is better.
We know that Apple’s newly launched MacBook Air uses newer, 10th Gen. processors from Intel, but what we didn’t know until now that the company is using unannounced CPU models. Intel may have made these processors specifically for Apple.
Apple had launched the 16-inch MacBook Pro with better keyboard keys and 9th Gen. Intel processors, but the 13-inch MacBook Pro is still stuck with 8th Gen. CPUs. Now, it is being reported that this year’s 13-inch MacBook Pro could be upgraded with Intel’s latest generation processors.
Apple is reportedly in “advanced talks” to buy Intel’s smartphone modem business. The deal is pegged to be around $1 billion and would include Intel’s expansive patent portfolio along with the entire modem team.