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Apple’s Attempt to Trademark ‘iWatch’ in the UK Fails as Swatch Wins Case

Apple’s Attempt to Trademark ‘iWatch’ in the UK Fails as Swatch Wins Case

Way, way back at the beginning of 2014, Swatch, the Swiss watch manufacturer who has been manufacturing watches for quite some time, levied a case against Apple in regards to the latter company’s planned “iWatch” trademark.

Apple being sued by Probendi in Europe over ‘iWatch’ ad campaign

Apple being sued by Probendi in Europe over ‘iWatch’ ad campaign

The term “iWatch” is something that hasn’t been seen all that often as of late, ever since Apple announced that their wearable would actually be called the Apple Watch.

Apple Watch is official, offers a square design, different color options, comes in two sizes and more

Apple Watch is official, offers a square design, different color options, comes in two sizes and more

We’ll update the post as more details are available. Please follow our live blog for the coverage of the iPhone event as it happens.

John Gruber shares iPhone 6 and iWatch predictions ahead of Apple event

John Gruber shares iPhone 6 and iWatch predictions ahead of Apple event

The well-respected John Gruber of Daring Fireball, an Apple pundit that has established a respectable track record over the past decade and beyond, has shared some predictions ahead of the Cupertino-based company’s highly-anticipated media event at 10:00 AM Pacific. We’ve summarized his opinions about what to expect ahead. 

Apple promoting September 9 iPhone event by redirecting homepage to event live stream

Apple promoting September 9 iPhone event by redirecting homepage to event live stream

Ahead of tomorrow’s event, Apple is redirecting all its home page traffic to its live stream page to build up hype for the event.

iWatch specifications and component drawings allegedly leak ahead of announcement

iWatch specifications and component drawings allegedly leak ahead of announcement

Leading up to the rumored announcement of Apple’s wearable, which is rumored to take place on September 9 alongside the iPhone 6, leaks tailored to the wearable have been few and far between. But, now a new series of leaked images have surfaced, along with specifications, before the official announcement.

Ex-GT product manager seems to confirm sapphire glass coming to Apple mobile devices

Ex-GT product manager seems to confirm sapphire glass coming to Apple mobile devices

On August 12, it was reported that the GT Advanced Technologies production plant in Arizona had transitioned to volume production, hinting that whatever Apple was manufacturing that incorporated sapphire glass was being put together, piece-by-piece. Unfortunately, what that might actually be for is still up in the air.

Apple’s September 9th iPhone/iWatch Event: What to expect

Apple’s September 9th iPhone/iWatch Event: What to expect

Apple confirmed its September 9th press event last week, when it sent out invites to media outlets with a cryptic tagline that said “Wish we could say more”. The cryptic tagline in the invite suggests that Apple will finally deliver on its promise of entering new product categories this year, possibly with a wearable device.

iWatch to run third-party apps; Apple has seeded SDK to big developers

iWatch to run third-party apps; Apple has seeded SDK to big developers

Here’s some great news about the Apple’s rumored wearable device popularly known as the iWatch.

It looks like the iWatch, which is expected to run a version of iOS will allow users to install third-party apps as 9to5Mac claims that Apple has seeded the software development kit (SDK) for its wearable device to a small number of prominent developers.

Apple inviting fashion reporters for September 9 event, further hinting at wearable launch

Apple inviting fashion reporters for September 9 event, further hinting at wearable launch

Apple sent out invites to media outlets for its September 9th press event last week, with a cryptic tagline that said “Wish we could say more.” Apple’s invite list generally includes technology reporters, but for this event, Apple is also inviting fashion editors and bloggers.