Uber today acknowledged that there was a massive data breach last October which led to the data of 57 million customers and drivers making its way into the hands of hackers. The company kept this breach a secret and even paid the hackers $100,000 to keep the breach under wraps.
While Uber wants to make sure you enjoy the ride when you’re getting from place to place, it should be easy to find that ride to begin with.
The ride-hailing company Uber has long made it pretty easy for people to get from one place to another, but for folks who might need multiple stops along the way, the company wasn’t the right choice.
Before the end of August, it was confirmed that Uber, the popular ride-hailing service, would be removing a privacy feature that allowed it to continue to track a user’s location for several minutes after a trip had ended.
Uber has been through a tumultuous time over the past one year or so. With the #DeleteUber campaign going viral last year, and with the ousting of company CEO Travis Kalanick a couple of months ago, things have been far from steady. The company has now announced the removal of a security oriented feature which tracks a user’s location data for up to five minutes after a trip has been completed.
Uber has added a new feature on its app, which allows direct communication via chat between the drivers and passengers. This negates the need to send an SMS to the driver or make a phone call informing them of your location. This also save riders from sharing their personal contact details with the drivers and vice versa.
Back in June of this year, Uber officially rolled out the ability to tip drivers through its app, but the functionality was very limited in its availability.
Technically speaking, it has always been possible with Uber to hail a ride and pinpoint a different pickup point, but now hailing a ride for someone else is getting much easier.
Uber has so far charged users based on the distance they are travelling, the travel time, and the time of the day (i.e. surge pricing for peak hours). However, in a bid to make its business more profitable — Uber lost $2.8 billion last year alone, the company will now start charging customers more if they travel are travelling to routes with higher demands.